The Social Media Roadmap: 3 Steps to Connect and Convert

This is a virtual event. Zoom link will be provided once you complete the registration below.

Unlock Opportunities for Your Business: The Social Media Roadmap Series

Ready to turn your online presence into a growth engine? Join us for a unique, three-part virtual series designed to take the guesswork out of digital marketing. The Social Media Roadmap: 3 Steps to Connect and Convert breaks down modern marketing into a clear, actionable journey—moving from defining your digital brand, to attracting your ideal audience, to mastering the tools that save you time. Led by Kelsey Korte, Marketing Manager of National Trails, each standalone session offers high-value, practical takeaways you can implement immediately. Whether you map out your schedule to attend all three or simply cruise in for the topic you need most, you’ll walk away with the strategies needed to confidently navigate the digital space.

Session 1: Defining Your Brand & Target Audience in the Digital Space

Kick off the series by mastering the fundamentals of digital identity. In this session, you’ll clarify your business’s core message and identify exactly who your ideal digital audience is. Learn how to create intentional social media content that not only attracts new followers but also deepens relationships with your current and past customers. You’ll walk away knowing exactly how you want your business to “show up” online.

Don’t Miss Sessions 2 & 3!

Session 2: Leveraging Social Media to Attract Your Audience – August 13

Session 3: Social Media Tools & Strategies to Fill Your Content Calendar – August 20

This is a virtual event. Zoom link will be provided once you complete the registration below.